The Private Pay Playbook: Join the Waitlist for the Next Cohort.
Be the first to know when enrollment opens, and lock in founding-member pricing.
You're closer to private pay revenue than you think.
If you run a home care agency, the qualified private pay client is already in your inquiry log, your assessments, and your referral calls. You're not missing them because they aren't there. You're missing them because:
Tenure doesn't fix this. Most experienced operators were never taught private pay sales either. That's exactly what these eight weeks are for.
Still relying on Medicaid waiver? You're right to feel the ground shifting.
Medicaid waiver has been under drastic cuts — nationally, and especially here in Indiana. Agencies that once felt stable are watching clients and hours disappear through no fault of their own.
This program isn't about walking away from waiver. It's about diversifying your payer mix so a single funding decision can't put your whole agency at risk. Adding private pay is the most reliable path to long-term stability — and it's exactly what these eight weeks build.
I'm not teaching this from a textbook. I'm living it right now, alongside the agencies I coach through these same cuts. I know what it feels like to lose clients in a week, and I know the way through.
THE THREE PILLARS
What the eight weeks build.
Mindset & Sales (Weeks 1–4)
Believe the opportunity is real, see the client clearly, speak with dignity, and guide the decision from the first inquiry call to the close.
Marketing (Weeks 5–6)
Build the referral engine and the direct-to-consumer engine that keep your private pay pipeline full — including the signature moves that no competing program teaches.
Service Delivery (Weeks 7–8)
Deliver the caregiver quality, consistency, and staffing that protect everything your sales and marketing built — because at this price point, service delivery is marketing.
WEEK BY WEEK
Your eight-week roadmap.
Week 1
The Private Pay Mindshift — you're already in front of these buyers
Week 2
The Ideal Private Pay Client — see them clearly enough to serve them
Week 3
The Dignity-First Conversation — talk with the client, never at them
Week 4
The Sales Process, Start to Close — the inquiry call is the sale
Week 5
Referral & Community Marketing — the trusted-professional pipeline
Week 6
Consumer & Direct Marketing — reach the client and the adult child
Week 7
Caregiver Quality & Consistency — consistency is the product
Week 8
Optimal Staffing & Your 90-Day Plan — say yes to the cases you feared
HOW IT WORKS
Live, practical, and built so you're never overwhelmed.
THE DETAILS
Live calls: Wednesdays at 1:00 PM EST (training)
• Fridays at 1:00 PM EST (coaching & Q&A)
Length: 8 weeks
Where: Live on video, plus a private Skool community
This is the lowest this program will ever be offered. As the first cohort, you get the full program — every call, every tool, the Skool community, and direct access to me — at founding-member pricing, in exchange for your feedback and your results.
Payment plans are available. Many agencies are feeling the squeeze of waiver cuts right now. If the full investment is a stretch, flexible financing lets you get started on terms that work for your agency.
Who This is for
THE PATH BEYOND
This is your foundation — and there's a path beyond it.
The eight weeks give you everything you need to start filling your pipeline with private pay clients and get your agency earning again. If you apply the tools, this program can return many times your investment.
And for those ready to go further, the VIP experience takes it deeper — collecting deposits, landing and staffing 24/7 clients, and the specific referral sources that bring in your largest cases. The Playbook gets you started. VIP helps you scale. You'll never be left wondering “what now?”
ABOUT TRACI
Taught by someone who's actually done it.
I'm Traci Goudy — registered nurse, certified life and leadership coach, and a home care operator for more than two decades. I've worked every seat on the senior care continuum: caregiver, RN, clinical director, executive director, sales and marketing director. I've owned and sold two private duty agencies. The private pay clients everyone assumed couldn't afford care? I served them for years, and I know exactly what they actually paid.
This program isn't theory. It's the playbook I built in the field, with the stories, the tools, and the specific moves that worked — taught live, so you can put them to work in your own agency right away.
The holiday season is coming. Your private pay clients are already deciding.
Eight weeks from now, you could be walking into homes with the confidence, the language, and the pipeline to serve the clients you've been walking past. If waiver cuts have you worried about stability, this is how you build a payer mix that protects your agency. The first cohort starts Wednesday, Sept 9th, and space is limited so the coaching stays personal.
Founding-cohort pricing won't last. As the program grows and the results speak for themselves, the investment goes up. September is the ground floor.